Have a Reason was presented as part of the group exhibition Propaganda at Gallery Daeppen in 2012.
The installation explores how easily we adopt simplified and demagogic messages communicated by political, religious, commercial and other social institutions, and how these messages influence our behaviour.
Photographs, photo collages, window and wall stickers are combined with three simultaneous slide shows displayed on televisions. The abundance of images, gathered largely in São Paulo and elsewhere in Brazil, creates a dense visual environment in which different messages compete for attention.





